Japanese micro-strategy company Metaplanet announced that its hotel has been renamed 'Bitcoin Hotel' and its investment in BTC stock has skyrocketed by 4000% in one year.

Japanese listed company Metaplanet, driven by the positive impact of BTC in the past year, has pushed its stock price from 140 yen to 5880 yen, a rise of up to 4100%, making it the company with the largest rise in the same period among Japanese stocks. In addition, Metaplanet plans to rename the only remaining Tokyo Gotanda Royal Oak Hotel to "BTC Hotel" this year. With the BTC Holdings dominance strategy (formerly known as Micro Strategy), the trend of BTC asset reserves is gradually fermenting among companies in various countries, and news of new companies determined to buy BTC as corporate reserves can be seen from time to time. In the case of Japan, the listed company Metaplanet, originally engaged in Japanese tourism and hotel operations, has actively increased its investment since April 2024, and with this bold decision and the continuous rise of BTC, Metaplanet's stock price continues to soar and is acclaimed as the "Japanese Micro Strategy". As of now, Metaplanet holds a total of 1762 BTC, worth about 15.12 million US dollars. According to company information, the company plans to increase BTC Holdings to 10,000 by the end of 2025 and to 21,000 by the end of 2026. The stock price has soared by 4100% in nearly 12 months. According to Bloomberg, in the past year, driven by the positive impact of BTC, Metaplanet has pushed its stock price from 140 yen to 5880 yen, a rise of up to 4100%, making it the company with the largest rise in the same period among Japanese stocks. What may be less known is that Metaplanet, established in 1999, (, was originally named Red Planet Japan), and its business was a listed company engaged in tourism and hotel operations, but since 2019, it has been severely hit by the COVID-19 pandemic, and its hotel business has suffered a devastating impact, with the stock price and revenue plummeting to the bottom. Facing a life-or-death situation, Metaplanet tried to shift its business to Web 3 and metaverse technology, but with no success, until CEO Simon Gerovich was deeply inspired by Michael Saylor's BTC investment strategy in a podcast and announced the purchase of BTC in April 2024, when the stock price soared. About to reverse the dilemma of six consecutive years of losses? Metaplanet is expected to release its fourth-quarter financial report this week. Japanese stock analyst Rhiannon Ewart-White believes that Metaplanet will end its six consecutive years of losses and said: This may further drive Metaplanet's stock price up. However, Ewart-White also pointed out that Metaplanet needs to make investors understand the company's strategy: Metaplanet has a very high position among retail investors, and they need to ensure that shareholders fully understand the company's strategy. Ewart-White then added a reminder of the risks that BTC may bring to Metaplanet: Behind Metaplanet's BTC acquisition, although there is support from the hotel business, the scale of the related business is very small. If the BTC price experiences a big dump, the company may face serious challenges. The only remaining hotel will be renamed "BTC Hotel" Interestingly, Metaplanet also plans to rename the only remaining Tokyo Gotanda Royal Oak Hotel to "BTC Hotel" (The Bitcoin Hotel) this year, in order to hold seminars and events related to BTC, once again showing its determination to fully invest in BTC.