Binance Strengthens Its Dominance: Captures 94% of the Airdrop Market and Leads in Liquidity

The cryptocurrency exchange Binance has once again cemented its position as the global leader among centralized exchanges. With a staggering 94% market share in airdrop rewards in 2024 — totaling $2.6 billion — Binance has significantly boosted user engagement and solidified its role in the digital asset ecosystem.

📦 Billions in Airdrops, No Token Delistings According to CryptoQuant analysts, Binance was the only top exchange in 2023–2024 that did not delist a single newly listed token. This highlights its rigorous vetting process and stable operational strategy. Initiatives like Launchpool and Megadrop attracted millions of users and significantly boosted platform loyalty and activity.

💧 Liquidity Dominance in Bitcoin and Ethereum CoinGecko’s report also shows that Binance is not just leading in airdrops, but also dominates the liquidity of the largest cryptocurrencies: 🔹 Bitcoin: Binance controls about 32% of liquidity across all price bands, with over $8 million on both bid and ask sides within a +/- $100 range.

🔹 Ethereum: While Bitget leads in the narrowest bands, Binance maintains a strong lead in broader ranges, holding 25% of total liquidity.

🔹 XRP: Alongside Bitget and Coinbase, Binance controls 67% of liquidity within a +/- $0.02 range.

🔹 Solana & Dogecoin: Binance also holds strong positions, accounting for approximately 20% of SOL's liquidity.

🧾 Transparency and Trust: Binance Tops Proof-of-Reserves Binance has also established itself as a leader in proof-of-reserves (PoR). With consistently 100%+ asset coverage and regular monthly reports, it maintains the highest level of transparency. OKX follows closely behind, while Coinbase significantly lags — still not publishing any PoR reports despite its size.

This development confirms that Binance is not only the world’s largest crypto exchange, but also a trusted leader in stability, transparency, and innovation in both user rewards and market liquidity.

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