Thesis* acquisition Bitcoin rewards platform Lolli establishes BitFi financial complete closed loop

The Bitcoin venture incubator Thesis* ( (name has an asterisk) announced the acquisition of the Bitcoin rewards platform Lolli, further promoting the financial application scenarios of Bitcoin in daily life. Thesis* is the incubator for well-known Bitcoin-native products such as Fold, tBTC, Mezo, and the encryption wallet Taho, with investors including Andreessen Horowitz, Polychain Capital, and Dragonfly. This acquisition will officially bring Lolli into the Thesis* product matrix, creating synergies with existing Thesis* platforms and building a closed-loop economic model that is circular and sustainable. This strategic acquisition aims to enhance technology and user experience, accelerate payment speed, and expand into international markets, pushing Bitcoin towards broader mainstream applications.

Lolli technology upgrade, providing more instant feedback rewards

Founded in 2018, Lolli is a Bitcoin rewards platform that integrates a mobile app with browser extension functionality. Users can earn Bitcoin or cash back by playing mobile games or shopping at over 25,000 partner stores. Currently, the platform has approximately 600,000 users, with total downloads of 380,000 and 110,000 on iOS and Android, respectively.

Lolli has a rating of up to 4.8 stars on the App Store, but users are still somewhat dissatisfied with the payment speed. In response, Thesis* CEO Matt Luongo stated that the team is actively working on improvements and will launch instant rewards payment later this year, as well as provide more ways to redeem Sats ( Source: The Drop ), meeting users' expectations for quick feedback.

Thesis* CEO Matt Luongo personally leads the way

Thesis* CEO Matt Luongo will personally lead the Lolli team into the next phase. Luongo successfully transformed Fold into the first publicly listed Bitcoin financial services company in the market. Matt Luongo expressed admiration for Lolli's creativity in user experience. Thesis* believes that the true popularization of Bitcoin requires the promotion of more interactions in daily life, whether it be shopping, gaming, or consumption. Thesis* and Lolli will work together to create the simplest and most valuable entry point for Bitcoin for users worldwide.

Lolli's Four Major Upgrades

Under Luongo's leadership, Lolli will undertake the following important upgrades:

1. Enhance game interactivity and daily rewards: Add more arcade games and tasks to increase user engagement and reward amounts.

2. Promote international markets: Actively enter markets outside the United States, allowing more global users to earn Bitcoin through shopping and gaming.

3. Integration Fold: Launching a new coin earning feature and gift cards together.

4. Realize instant payments and simplify exchanges: Launch a new system to support instant rewards distribution and provide more incentives.

Establishing a complete closed loop for Bitcoin financial applications

Thesis* The plan integrates Lolli and its subsidiary products to create applications that can earn more Bitcoin. The upcoming Lolli marketplace will offer high cashback and global coverage, assisting users in easily participating in the Bitcoin economy in their daily lives.

Lolli founder Alex Adelman expressed optimism and satisfaction with this acquisition, stating that Lolli is committed to making Bitcoin simple and fun. Through the integration with Thesis*, it will further strengthen the BitFi Closed Loop infrastructure and promote global applications.

The term "complete closed loop" in the realm of Bitcoin or more broadly in business technology refers to a system where various links are tightly connected, forming a self-sustaining, self-circulating ecosystem. When the two links of earning and spending can seamlessly connect, allowing users to operate without having to jump out of the platform, this is known as a "complete closed loop." Users within the same ecosystem can easily earn Bitcoin and conveniently spend Bitcoin, creating a complete closed loop that enhances the overall experience and value.

About Lolli and Thesis*

*Lolli is the world's first Bitcoin rewards platform, where users can earn Bitcoin cashback when spending at over 50,000 stores or playing more than 1,000 mobile games, having distributed rewards worth over 20 million dollars since 2018.

Thesis* was established in 2014 and is an incubator focusing on Bitcoin application development, dedicated to creating practical, decentralized, and human-centered encryption products, promoting the actual financial application scenarios of Bitcoin in daily life.

This article Thesis* Acquisition of Bitcoin rewards platform Lolli establishes a complete closed loop for BitFi finance first appeared in Chain News ABMedia.